San Francisco Furniture Store

This brand's identity started at the Historical, Helms Bakery, in Los Angeles, CA. Soon after, a San Francisco store was opened inside an old factory near the design district. It was fully stocked with products that appealed to the eclectic and unique San Francisco consumer. The direction was to create the feel of a "shop-in-shop" while also showing the customers how to blend styles. Without having a large warehouse for backstock, it was essential to move merchandise daily creating "space" for new arrivals while filling in the holes of merchandise sold off the floor.